For over a quarter of a century, a unique fragrance has resonated across the diverse landscapes of India. It is more than a perfume; it is a magnificent story told in scent, a story of two ancient cultures, Arabia and India, synchronising in perfect harmony. For more than 25 years, we have had the privilege of serving the Indian fragrance industry, dedicating ourselves to a unique collection that bridges two worlds.

Our story begins at the end of the 1990s, in the vibrant, bustling crossroads of the world: Dubai. It was there, in 1995, that our founder, Kabeer Saheb, was not just an expatriate but an aficionado, a man immersed in the opulent olfactory traditions of the Middle East. Surrounded by the rich, complex aromas of oud, amber, and exotic spices, he found an opportunity. This was not merely a business proposition; it was the spark of a vision, born from an uncontrollable thirst and deep-seated passion for the art of perfumery.

Kabeer Saheb saw a beautiful parallel between the profound, luxurious scents of Arabia and the vibrant, diverse aromatic tapestry of his homeland, India. He envisioned a new olfactory language, one that could speak to both traditions. This vision led to the beginning of a true Indo-Arab collaboration of fragrance culture.

The first chapter of this journey was written with two small outlets in Dubai. These were more than just shops; they were the first embassies of this new, blended identity, where the alchemy of two cultures was first introduced to the world.

Having honed this unique vision, the true homecoming began. Our brand expanded to India, carrying with it our prior collections—the fragrances that would become the vanguards of this movement. Scents like Lata, and the iconic Aviano Red and Blue, were the first to tell this story on Indian soil. They were an introduction, a new definition of luxury that was at once exotic and yet intimately familiar to the Indian sensibility.

From our very inception, we have been driven by a powerful ideology: to "generalise" the luxury of Arabic fragrances, making them accessible and beloved within Indian society. We believed that the rich, storied heritage of scents like oud should not be an exclusive privilege but a shared experience.

To fulfill this mission, we went beyond mere importation. We established our identity as South India's very first oud processing enterprise. This pioneering step was a testament to our commitment, allowing us to master the craft from its very source. By processing the precious resin ourselves, we could ensure unparalleled quality and thoughtfully weave its soul into fragrances that would resonate with our clientele.

Today, that same passion from 1995 burns brighter than ever. Our fragrances are crafted to create uniqueness and richness for you. They are more than a scent; they are a signature, a personal statement that forges you into a pleasant, unforgettable memory, everywhere you go.